I received a call the other day from Scholars Tutoring Center, located outside of Sacramento, California. Their newest client is a local high school where they will be offering on-site SAT prep courses in the evenings. (The center also offers similar courses as well as one-on-one tutoring at their own tutoring facility.) Scholars was putting together a flyer that the school would distribute to inform the students and their parents about the courses available to them, and they asked for my feedback.

The first key to highlight in Scholars’s marketing program was the ease and convenience of preparing high school junior for the SAT without the students having to leave school. This would be a huge selling point. At the end of the school day, rather than being picked up by their parents or driving home, students would simply stay on campus and attend the prep course in their own familiar classrooms. Scholars and I brainstormed to find a second angle to market their product.

I asked a few questions to try to learn more about this specific program and high school. They mentioned that the on-site school sessions would include two additional hours of tutoring not normally included in the Scholars SAT prep classes that they run in their own center, and a thought came to my mind. While not astronomically expensive, Scholars tutoring does come at a price, so I suggested that they really emphasize the money customers were saving by having the tutoring done on-site at their kids’ school, as opposed off site at the tutoring center. The additional tutoring time included in the on-site course has a retail value attached to it. That value would be equal to the normal amount charged by Scholars for two hours of group tutoring. I recommended promoting the cost difference as simple savings within the marketing materials for the high school prep course.

One of the two main reasons for highlighting the money was to show that clients would be getting more value for their dollar with a Scholars SAT preparation course. The second, and more important reason was that it would show the true value of a hour of tutoring time at Scholars and could show potential clients how reasonable one-on-one tutoring off-site at Scholars was if a student needed help in additional subjects.

The primary reason for the marketing flyer was to educate potential clients about an option for preparing for the SAT test. The secondary reason was to indirectly highlight Scholars and what they offer by letting potential clients know what an hour of tutoring costs and that there are off-site options also available to students. That way if the group sessions on-site at the high school were not enough for some students, their parents may think of going to Scholars Tutoring Center for the help they need.

Find out more at www.scholarstutoring.com