Sometimes you just need to hit the reset button and start a process again. One of the companies I work with is a website and marketing firm. The owner of the company has found that the company’s name, which he has used since he was in college, was causing more confusion than he would like. Not a good thing for a business that takes pride in creating memorable branding options for other businesses.

So while considering changing the company’s name, he also had the idea of reworking the business’s website. The current website had some Flash based components that he knew would not play on iPhones, which so many people use now to access the internet. Sure, we could have reworked the current site to update just the Flash components, while still having really amazing site, but why not take the opportunity to change things up?

We began by renaming the company, and chose a name that would focus on the process we use to of market other companies and the results that they would see, rather than a name that would simply state who we are. The rebranding process started with a logo and a tagline came next. The goal we’ve set for our website is to show clients all of the components that we think are important for their own site.

We always talk about continually revising data on the site, adding videos and images to hold visitors’ interest, and adding in a blog section that is regularly updated to increase rankings in the search engines. Ultimately we hope to have a display site that has all of the key aspects we feel are important in a well designed and highly functional website.

As of this post, we are deep into the process of making that vision a reality. We’ve spent time adjusting and programming, writing and editing, as well as designing and reworking various portions of the site. We are already happy with the results we have seen but continue to hone the site into what we envision it could be.

Sometimes your business needs to rework their image or their website. It is not as scary or daunting a process as you may think. Here are a few quick tips:

• Seek out help if you don’t have the staff to handle the job
• Develop a clear vision of what you want from your website
• Begin designing the type of site that your business needs

Your website should highlight your business, your clients, your products and services, and the aspects that separate your business from the competition. It is a process to be sure, but a process that can pay big dividends for your business’s online presence in the future.