Chapter 12 - The News Rules of Marketing and PR by David Meerman Scott

Tips for online writing; be friendly, familiar, respectful, then start with your buyer's perspective instead of your product's benefits.

Posted by Scott De Baets at 4/29/2010 9:25 AM
Categories: 20 Word Summaries
Tags: 20 words or fewer 20 Word Summaries The New Rules of Marketing and PR David Meerman Scott
 

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