Chapter 5 - The New Rules of Marketing and PR by David Meerman Scott

Organizations should communicate directly with clients and potential clients, without a media filter, via direct-to-consumer news releases.

Posted by Scott De Baets at 4/6/2010 9:48 AM
Categories: 20 Word Summaries
Tags: 20 words or fewer David Meerman Scott The New Rules of Marketing and PR 20 Word Summaries
 

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