Defining M.O.I.

MOI or Moment of Impact

Definition:

The initial, and lasting, impression a customer gets when first visiting the home or landing page of your website. Their impression is made within the first three seconds and can determine whether they decide to read on or just visit another website.

Example Sentence:

" Jim visited a website yesterday. The MOI was so poor that he decided to continue searching for a more reputable looking website from which to make his purchase. "

Posted by Scott De Baets at 3/31/2010 9:17 AM
Categories: Website Wednesday
Tags: copy writing design copywriting websites
 

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