Chapter 3 - The New Rules of Marketing and PR by David Meerman Scott

Dividing buyers into distinct groups, called buyer personas, can help you better create content targeted at each persona.

Posted by Scott De Baets at 3/30/2010 9:39 AM
Categories: 20 Word Summaries
Tags: DebatableOpinions 20 words or fewer marketing 20 Word Summaries
 

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