Is your website sending out the same magazine each month?
Building a website and then never updating the copy (wording) on the site is a lot like sending out the same magazine each month to subscribers.
Magazines add readers by continually putting out new information, writing new articles, and using targeted imagery. Each month new readers may pick up the magazine from the newsstand. Some of those readers will like what they read and want to subscribe to the magazine. When subscriptions go up, publishers can sell more advertising, making the magazine more profitable. Great new content can make a magazine a success.
More clients need to treat their websites like a magazine. Most websites write some wording to put up on their site and then leave it on the internet, never to be updated again. Customers will not want to keep returning to your website if there is never any new information for them to learn.
To use the magazine example, customers will not buy or renew their magazine subscription if they just keep reading the same information over and over again. If there are no new pictures and no new articles in the magazine each month, readership numbers will fall, subscribers will cancel, and advertisers will pull out.
If your website is not getting the repeat traffic it needs, consider asking for outside help. Having an objective set of eyes look over the wording on your website and give you suggestions can be invaluable. If budgets are tight, ask some of your best customers to tell you what they like and what they'd change about your site. Their feedback can give you a good idea of areas where you need improvement.
For companies with larger budgets, copy writers and boutique marketing firms could be a great resource to help you improve and re-write some of the text on your website.
Stop putting out the same website to your customers each month. Improve the words you use, add pictures to your site and make your website more customer focused to help improve your business.
Magazines add readers by continually putting out new information, writing new articles, and using targeted imagery. Each month new readers may pick up the magazine from the newsstand. Some of those readers will like what they read and want to subscribe to the magazine. When subscriptions go up, publishers can sell more advertising, making the magazine more profitable. Great new content can make a magazine a success.
More clients need to treat their websites like a magazine. Most websites write some wording to put up on their site and then leave it on the internet, never to be updated again. Customers will not want to keep returning to your website if there is never any new information for them to learn.
To use the magazine example, customers will not buy or renew their magazine subscription if they just keep reading the same information over and over again. If there are no new pictures and no new articles in the magazine each month, readership numbers will fall, subscribers will cancel, and advertisers will pull out.
If your website is not getting the repeat traffic it needs, consider asking for outside help. Having an objective set of eyes look over the wording on your website and give you suggestions can be invaluable. If budgets are tight, ask some of your best customers to tell you what they like and what they'd change about your site. Their feedback can give you a good idea of areas where you need improvement.
For companies with larger budgets, copy writers and boutique marketing firms could be a great resource to help you improve and re-write some of the text on your website.
Stop putting out the same website to your customers each month. Improve the words you use, add pictures to your site and make your website more customer focused to help improve your business.
Posted by Scott De Baets at 3/19/2010 9:09 PM 
Categories: Final Copy Friday
Tags: DebatableOpinions copy writing copywriting websites magazines marketing
Categories: Final Copy Friday
Tags: DebatableOpinions copy writing copywriting websites magazines marketing
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